Online traffic is what any and all internet-based business need in abundance in order to succeed. The more online traffic a business receives, the more potential customers the business gains. A decline in traffic should mean a decline in business. Microgaming and Unibet do show that traffic declines do not automatically mean a string of bad fortune is on the horizon.
Online poker, the real money ring-game variety, has seen a pretty significant decline of traffic. Nearly 35,000 concurrent seats were noted on 20 September 2015. By 20 September 2016, the number dropped to around 29,700+. This reflects a decline in the 18.5% range. Needless to say, this is not encouraging data for those involved with the online poker industry.
There are a few factors that are contributing to the unwanted decline. Regulation absolutely has had a negative effect, and restrictive regulations have emerged in several different countries in which online poker established a strong niche. The reasoning behind the regulations vary from territory to territory, but the effects are the same. Changing tastes on the part of players is another reason that this type of poker is losing ground.
Of the ring-game online poker networks, the main seven ones have experienced an annoying drop in traffic. PokerStars, one of the top gaming companies, saw a nearly 19% decline. 888Poker saw a decline of 22.5% and Bodog, one of the most popular companies on a global basis, experienced a staggering near-25% decrease.
Interestingly, two major big names in the industry were able to experience increases in traffic. These would be the aforementioned companies Microgaming and Unibet. Microgaming drew an increase of 29.4%. Unibet saw an impressive increase of 36.8%.
Well-managed businesses have a tendency to do well despite the downturns in a particular industry. Unibet and Microgaming are known for their ability to consistently exceed expectations in their ventures. The achievement of increased traffic amidst the declining fortunes of other companies is notable.
The poker industry is not known for allowing itself to stagnate. Current plans are to make a move away from those players who wager huge sums of money towards those who are more recreational. While the funds wagered by recreational players might not be too significant, a larger volume of players will bring in good sums of money.
The concept of “cash games” should work quite well when attracting smaller-money players since they may make solid earnings if a small initial investment leads to a win streak. Perhaps when word of such potential winnings spreads, traffic may increase and the online poker industry could get a much-needed turnaround.