Aristocrat Gaming: Here Is All You Need To Know About The Company And The Games

If you are a serious gamer, you must have considered looking at the background of the different games you play. This means that whether you enjoy the conventional casino slot games or the more digital online games, you must have come across aristocratic gaming, one of the leading global gaming companies. But apart from dominating the gaming industry with some of the most popular and innovative games, how much do you know about this gaming industry pioneer? Do you know that Aristocrat is one of the oldest gaming companies in the world today? This article seeks to clarify it all by outlining the history of the company, the various gaming models under its name, and also shares with you some of the secrets behind the company’s successful growth.

Aristocratic gaming’s history

Aristocrat Gaming was founded in 1953 with the sole purpose of creating the greatest global gaming experience. True to this mission the company has evolved into a global gaming giant with an operational presence in more than 90 countries worldwide. In addition to this, the company is further licensed by over 240 gaming regulatory bodies internationally, making it one of the biggest game service providers in the world today.
Brick by brick the company has grown from a little known Australian company to a multinational publicly traded giant. Throughout its success journey, the company has led revolutions that other players in the industry have had to adjust to and cope with. Aristocratic gaming has also championed some of the gaming industry’s most innovative ideas both in terms of technicality and efficiency. Since inception, the company accepted technology as the key driver of change in all spheres of life and adopted it in all their work. Its founders, therefore, initiated a drive and only employed the technologically oriented employees that have been a significant pillar of success for the company.

Leading the industry through innovations

Aristocratic gaming was founded in Australia and as expected, most of its initial activities were localized and targeted to the Australian market. Despite this fact, however, most of its activities and innovations were the industry pioneers making it the benchmark for several other similar companies that started cropping up around the world. For instance, in the late 1950’s the company introduced The Clubmaster, which took the Australian market by storm. This particular innovation became a sensation among gamers as it pioneered the industry with its multiline and scattered payout features. But this wasn’t the only unique feature with this range of machines. Technically, they had self-lubricating bearings and a free play lock that became synonymous with almost every other gaming machine developed later.
The success of the club master machines fired up an undying success spirit within Aristocratic gaming. During this period, the company invented the first ever poker machine in the world with the all-too-common reeling lights and scorecard. With these two inventions, the company was now unstoppable as it gained dominance in the Australian market.

How did it capture the global market?

By the early 1960’s the company had overgrown the Australian market yet, there was still need to expand. This led to initial investments into the European market that became a success prompting the company to work out ways of venturing into Las Vegas, the lucrative gaming center of the United States. The company then released another global gaming leader, the Money Moon in 1965. This was the first electronic poker machine in the world and can as well be considered the father of modern gaming. Since then the company hasn’t looked back. It has trudged on with numerous other innovations and acquisitions that now place it as the industry leader in the global gaming industry.
What is the company’s current stand in global games?

As evident in most gaming stores and casinos that stock Aristocratic games, the company is still steadfast. It is also on course to the realization of its mission; changing the gaming experience. Globalization, modernization, and this new era of digitization haven’t shaken it a bit. In contrast, it remains strong and an industry leader that’s constantly churning out new and thrilling games like ever before. Its games remain top-notch adopting the highest technology and digitization in the development of its games.
Even in today’s global market that stands proliferated with digital blueprints, Aristocratic games compete favorably and even dominate global gaming in several quarters. For instance, the company’s Buffalo Stampede game has been voted the most popular for four years in a row. Different international surveys have also placed the company among the top ten gaming companies around the globe. Additionally, apart from Buffalo Stampede, several other games such as the sons of anarchy, walking dead and the 5 dragon legends have also been voted as in the most popular categories among international players for different years.

What are some of the secrets to the company’s constant growth?

Aristocrat company is probably one of the oldest gaming companies still around. With many having been founded and fallen along the way it might be interesting to look at some of the secrets behind Aristocrat’s success.
Embracing technology
Aristocrat remains one of the most technologically advanced gaming companies. Since inception, the company has always appreciated technology and raw talent. For this reason, the company is always inviting bright technological enthusiasts on board who have played a key role in shaping its growth. Additionally, the company has acquired several other technological companies along the way to help push forward its dream. For instance, it has digitised most of its games by making them available online through their website or through different mobile phone applications.

Able management

Able and controversy free management has also played a key role in the company’s growth. For instance, the company’s management helped it recover from the 2007/2008 global economic recession by adapting the play to win strategy that is slowly developing as the next big thing in online gaming.

Sales strategy

The company’s ability to identify new markets early on and direct its efforts to the same has also been crucial to its survival. For instance, the company has for a long time focused on the United States gaming markets that have for long been known to create the hype being followed all over the world, a move that is always creating a ripple effect in its sales.


It is one thing to grow a brand to international status and it is quite another to maintain it at that levels for close to half a century yet Aristocratic gaming has managed both. However, going through the company’s history you will identify the reason behind their unimaginable success. The company remains committed to providing the market with superiorly crafted games by adopting superior technology with the guidance of stable management. The company is a true symbol of success and its history forms a great benchmark for any other company wishing to scale similar business success heights.

Written by: Andrew Johnson

Andrew Johnson has been reporting for for more than 8 years. He studied journalism at UGC and has published two books on how journalism influences the world.

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